Helyn Trickey
Multimedia Journalist/Writer/Instructor
- More than 15 years experience writing news and feature articles at the network level.
- Award-winning project manager specializing in Web redesign, interactivity and news specials.
- Adept at designing content for and publishing in social media, including blogs, Twitter, message boards and moderated chats.
- Experience using Google Analytics to track user trends and increase site traffic.
- Ability to write, produce and post short video content.
- Accomplished at re-purposing television news packages -- including scripts, extra interviews, b-roll and interviews -- into compelling web stories with interactive elements.
- Experienced at writing and editing national-level marketing and public relations material.
- Accomplished at designing and implementing staff training programs and managing staff members.
OPB CONTENT PRODUCER/ CONTRACT
May 2010 to present
- Conceptualize and write all original content for Web companion site to PBS' premiere 2010 documentary, CIRCUS. Moderate online chat with PBS documentary team, Show of Force. Develop, write and execute a long-term social media strategy (Facebook, Twitter) for CIRCUS promotion.
- Conceptualize, write and project-manage the Web companion site to PBS' on-air series, Pioneers of Television.
- Contact and enlist expert science guests, including Miles O'Brien and Daniel Sieberg, for OPB's History Detectives 2010 Twitter chat. Assist in chat moderation.
FREELANCE WRITER/SOCIAL MEDIA MARKETER
2002 to present
- Conceptualize,
pitch and write original feature stories and Web content for various media
companies including CNN, The Oregonian, Stanford University, Ecotrust, Portland Metro, Golden
Gate University, Turner Broadcasting Network, NOLA Marketing and Orbitz.com.
- Develop blogging, Twitter and social media strategies to further brand identity and increase sales.
- Re-purpose
CNN@25 television scripts into Web-ready copy on a weekly basis using independent
research and extra interview tapes to round out the copy.
- Design,
research and write copy for CNN.com interactive elements that complement news
stories.
- Design,
build and maintain Web sites for Stanford University and Ecotrust.
- Use social media, including Twitter, blogs, Facebook and Youtube to communicate brand messages and relay breaking news information.
UNIVERSITY OF PORTLAND, Portland, OR
Adjunct Professor/Adviser 2006 to 2009
- Teach
upper division feature writing and online journalism courses
- Develop original curriculum and teaching methods for new university Multimedia Journalism course.
- Advise student-run weekly print and online newspaper, radio station and yearbook.
STANFORD UNIVERSITY, Palo Alto, CA 2004 to 2006
Web Writer/Designer/Marketing Consultant – contract position
- Produced original content for Stanford
Medical Youth Science Program, a non-profit group dedicated to educating
low-income and minority youth.
- Built marketing plan and public relations
strategy.
- Designed, built and maintained various Stanford University Web sites.
CABLE NEWS NETWORK (CNN.COM), Atlanta, GA 1997 to 2002
- Writer -- 04/2001 to 09/2002
- Editor/Writer
-- 01/2000 to 04/2001
- Interactivity
Editor -- 02/1999 to 01/2000
- Writer/Associate
Editor -- 02/1998 to 02/1999
- Social Media Coordinator -- 03/1997 to 02/1999
Relevant CNN experience:
- Produced original news stories, feature stories, interactive games and weekly news quizzes for the Web site.
- Conceptualized,
managed, wrote and Web-edited large-scale breaking news, educational and
entertainment specials in conjunction with CNN television reporters and
producers.
- Instrumental
in cross-promotion efforts at the network, where I wrote television news
scripts and complementary companion Web content.
- Led
integration efforts between AOL and cnn.com music features section, including
the licensing of music and written content.
- Produced
CNN’s daily international music Website –WorldBeat -- in conjunction with the
on-air program.
- Designed
and managed the production of original multimedia elements for stories
including interactive maps and informational pop-ups using FLASH, CSS and
JavaScript.
- Created
and edited images on cnn.com’s front page using Adobe Photoshop, designed Web
page layout including the construction of sound files, photo galleries and
video.
- Served
regularly as an interim section editor, producing original content on a daily
basis, watching the wires for appropriate content, fact-checking and editing
other writers’ work, as well as writing hourly
international copy for pager and Quicknews features and on-air anchor copy for
CNN’s Late Edition.
- Moderated
Cnn’s social media efforts, including leading international breaking news chats
and launching Community content initiatives like blogs, message boards and
video i-reports.
ATLANTA JOURNAL CONSTITUTION, Atlanta, GA 1995 to 1996
- Reporter -- Developed and wrote feature and hard news stories for the largest daily newspaper in Georgia.
EDUCATION
- Portland State University, Portland, Oregon
- Writing, MFA degree
- Portland State University Professional Development Center, Portland, Oregon
- Various
courses in multimedia Web production
- Creative Writing Workshops with published authors Holly Payne and Adam Davies
- The University of West Florida, Pensacola, FL
- BA degree
- Major: Broadcast Journalism; Minor: English Literature
- Brevard College, Brevard, NC
- AA degree
AWARDS/HONORS
- Tom Doulis Graduate Fiction
Award, PSU -- 2009
- Editor's Choice Award, Ooligan Publishing, 2009
- Marilyn Folkstead Graduate Scholarship, PSU -- 2007
- WEBBY Awards Winner – cnn.com -- 1999
- Society of Professional Journalists
- Region 3 Investigative Journalism Category of Television In-depth Reporting; Awarded First Place, 1993; Awarded Second Place, 1992
- Pensacola Press Club Award
- Awarded for Non-Deadline Reporting, 1992
